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Author: INX

Running a business requires a lot of capital right now. There are two ways that companies can fund operations: debt and equity. Security tokens introduced a third option.

Bankers are super excited to explore the opportunities. They bring and help their clients fine-tune fundraising and go-to market strategies. The possibilities are endless. For example, with security tokens a visionary FinTech company could raise money from both institutional and

retail investors offering tokens that share a percentage of profit and discounts when tokens are used to pay for services. They can quickly bootstrap their vision into reality by turning investors into users and users into evangelists, helping the company reach its first million clients.

A real estate firm with an impressive commercial portfolio can tokenize their assets and offer fractional ownership with great returns to millions of retail investors instead of looking for private equity firms.

Whenever Apple releases a new product, fanatics line up in front of stores around the globe. Community sentiment is a key driver of their success and can now be amplified with security tokens. Investors can be bumped up the waiting list, given discounts on the sticker price, invited to special Keynotes and can even participate in design choices for the next flagship product release.

In short, if you want to raise capital, gain brand ambassadors or offer fractionalized ownership of future cash flows, then security tokens are for you. What will the financial world look like 10 years from now?